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Josh Guest is a dynamic player in the serviced accommodation management sector, specialising in managing holiday-let properties across the UK. The company was founded with a vision to provide hassle-free, efficient property management services to landlords while maximising their rental income. With a robust understanding of the unique demands of the holiday rental market, Josh Guest has built a reputation for reliability and excellence, ensuring that both landlords and tenants enjoy a seamless experience. The company’s dedication to delivering top-tier service has positioned it as a trusted partner for property owners seeking to capitalise on the lucrative holiday-let market. In recent times, Josh Guest identified the need to scale its operations by significantly increasing the number of properties under its management. The challenge was not just about increasing numbers but doing so in a way that preserved the company’s brand integrity and reputation for quality. This required a strategic approach to attracting new landlords, particularly in a competitive market where standing out is crucial. The company sought to generate a steady stream of qualified leads at scale while ensuring that their unique value proposition was clearly communicated to potential clients.
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The primary challenge for Josh Guest was to generate landlord leads at scale within the UK’s competitive holiday-let market. While the demand for such services was growing, so too was the competition, making it essential for Josh Guest to distinguish itself in the market. The company needed to attract new landlords who were not only interested in the financial benefits of holiday letting but also in handing over the management of their properties to a trusted partner. The challenge was further compounded by the necessity to maintain the company’s strong brand identity throughout the lead generation process.
Moreover, Josh Guest was facing the difficulty of effectively communicating its offer to a wide audience while ensuring that the leads generated were qualified and ready to engage. The existing methods were proving insufficient to meet the company’s ambitious growth targets. It became clear that a comprehensive and innovative approach was needed to address these challenges and drive the business towards its next phase of growth.
To address the challenges faced by Josh Guest, our team developed and executed a comprehensive marketing strategy tailored to the unique needs of the business. We took charge of the entire process, from the creation of social media content to its execution on various platforms, specifically Meta. Our approach involved meticulous planning and creative execution, where we scripted, shot, and managed the post-production of a series of social media assets. These assets were designed to capture the attention of potential landlords and effectively communicate the benefits of partnering with Josh Guest.
In addition to the content creation, we built a sophisticated microsite—a critical component of the lead generation funnel. This microsite was designed with a multi-step process to pre-qualify leads and seamlessly guide them to book calendar appointments with Josh Guest. Fully integrated with tracking and analytics, the microsite allowed for precise monitoring of lead interactions, providing valuable insights into the effectiveness of the campaign and allowing for real-time adjustments to maximise results.
The impact of our collaboration with Josh Guest was nothing short of transformative. The comprehensive marketing strategy and the innovative use of a microsite led to a significant increase in the number of properties onboarded each month. Josh Guest saw remarkable growth, with the number of properties under their management increasing from just three per month to over twelve. This not only represented a substantial increase in revenue but also solidified Josh Guest' reputation as a leader in the holiday-let management industry.
The success of the campaign was reflected not just in the numbers but also in the satisfaction of the Josh Guest’ founder and the overall efficiency of the business operation. The results of this campaign have laid a strong foundation for future growth, with both our team and Josh Guest excited about the possibilities that lie ahead. We are committed to continuing our partnership, ensuring that the content and strategies remain fresh and effective as we work together to scale the business even further.
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