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Scranman, a dynamic and innovative food service based in Birmingham, sought to carve out a unique space in the local market by not just offering exceptional food but by also creating a strong, relatable brand presence. Known for its vibrant offerings and the engaging personalities behind the scenes, Scranman wanted to connect with a broader audience through a compelling digital narrative. The challenge was to reach new customers and elevate the Scranman brand, showcasing not just their culinary delights but the authentic story behind the business. Understanding the need to build a loyal customer base while attracting new patrons, Scranman recognised the potential of short-form content as a key driver for engagement and brand loyalty. They approached us to develop a content strategy that would amplify their reach on social media, leveraging the personalities and stories behind their brand to create a lasting impression on the Birmingham community.
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The primary challenge faced by Scranman was breaking through the saturated food service market in Birmingham, a city brimming with culinary options. While the quality of their food was undeniable, Scranman needed to distinguish itself through a unique and authentic narrative that would resonate with potential customers. They required a strategy that not only highlighted their menu but also captured the essence of the people and passion behind the business.
Additionally, Scranman needed to address the issue of consistency in content delivery. With multiple locations and a variety of offerings, creating content that was both diverse and unified under the Scranman brand was a complex task. The goal was to generate a high volume of engaging content that would not only attract attention but also convert viewers into loyal customers.
To address these challenges, we developed a comprehensive short-form content strategy tailored to Scranman's needs. The process began with scripting content that would encapsulate the brand’s unique selling points while keeping the audience entertained and informed. We focused on creating scripts that were concise yet impactful, ensuring that each piece of content would engage viewers within the limited time frame typical of short-form videos.
Once the scripts were finalised, we moved on to shooting and editing. Using high-quality equipment, we captured visually compelling footage across various locations, showcasing not just the food, but the lively personalities that drive the Scranman brand. The editing process was meticulous, adding elements such as captions, graphics, and music to enhance the viewer's experience and ensure the content was optimised for maximum reach on social media platforms.
The execution of our short-form content strategy yielded impressive results for Scranman. The content generated millions of views and impressions across various social media platforms, significantly increasing the brand’s visibility in the Birmingham area. The strategy proved to be so successful that it was replicated in multiple shoots, consistently delivering high engagement and organic growth for Scranman.
Moreover, the content strategy not only attracted new customers but also strengthened Scranman’s relationship with existing patrons. By consistently producing and sharing engaging content, Scranman was able to establish itself as a vibrant and relatable brand in the minds of consumers. The collaboration with Blake, who has been instrumental in continuing this content production, ensured that Scranman’s digital presence remained strong, driving customer acquisition and retention through authentic and compelling storytelling.
