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Breathe is a dedicated service that helps individuals across the UK manage and consolidate their debts. By offering comprehensive solutions, Breathe aims to alleviate the financial stress and anxiety associated with managing multiple debts. Their approach is centered around providing clients with the tools and guidance needed to regain control over their finances, ensuring a more secure and peaceful future. Breathe has established itself as a trusted partner for those looking to simplify their debt management processes. To expand their reach and assist more individuals in need, Breathe sought to enhance their lead generation efforts. With a focus on creating a compliant and effective campaign, they aimed to connect with a broader audience of potential clients who could benefit from debt consolidation. This led to the decision to collaborate on a bespoke paid advertising campaign tailored to their unique needs.
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The primary challenge for Breathe was to develop a compliant and impactful meta campaign that could generate qualified leads for debt consolidation services. Given the sensitive nature of debt management, it was crucial to craft a campaign that not only adhered to all advertising regulations but also resonated with individuals experiencing financial stress. The goal was to create a funnel that effectively communicated the benefits of debt consolidation, helping potential clients understand how Breathe could assist them in managing their financial obligations.
In addition to compliance, the campaign needed to cut through the noise of a crowded digital landscape, targeting a specific audience interested in financial management. This required a strategic approach to ad placement and content distribution, ensuring that the message reached those most in need of Breathe’s services. The challenge was not just to attract clicks but to engage with individuals who were genuinely interested in finding a solution to their debt problems.
To address these challenges, we developed a bespoke paid advertising campaign, utilising Breathe’s existing content to craft engaging and compliant ads. The campaign was strategically deployed across Facebook and Instagram, platforms chosen for their ability to reach a broad yet targeted audience. We worked closely with Breathe to identify key messaging points that would resonate with individuals struggling with debt, focusing on the peace of mind that comes with consolidating financial obligations.
Beyond ad creation and placement, our involvement extended to the entire lead generation funnel. This included strategizing, copywriting, and designing a tailored funnel that guided potential leads from initial interest to conversion. We also implemented follow-up engagement strategies, including email marketing automations and broadcasts, to nurture leads and build trust. By personalising communications, we ensured that each lead received relevant and supportive content, increasing the likelihood of conversion.
The campaign was a resounding success, generating over 1,000 qualified leads through the bespoke funnel we created. These leads were not just numerous but also highly relevant, consisting of individuals who were actively seeking solutions to their debt challenges. The strategic approach to ad placement and content distribution allowed Breathe to connect with a broader audience while maintaining compliance with all necessary regulations.
As a result, Breathe was able to significantly expand its reach, helping more individuals across the UK gain control over their finances. The peace of mind that comes with debt consolidation was made accessible to a larger audience, reinforcing Breathe’s position as a leader in debt management services. This successful campaign not only achieved its immediate goals but also laid the groundwork for future marketing efforts, ensuring sustained growth and impact.
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