SMP

01. The Challenge

SMP Liverpool's primary challenge was to generate a consistent stream of highly qualified new patients within their local area. Despite recognising the significant market potential for their services, their previous advertising campaigns on social media had resulted in inconsistent lead generation and poor conversion rates. This lack of consistency not only hindered their growth but also led to inefficient use of their advertising budget.

The clinic needed a more reliable and effective strategy that would not only attract potential clients but also ensure that these leads were of high quality and ready to convert into actual bookings. The goal was to address these challenges by developing a marketing strategy that could consistently deliver results, ultimately enhancing the clinic’s market position and supporting its long-term growth.

02. Our Involvement

To overcome these challenges, we partnered with SMP Liverpool to develop and implement a comprehensive marketing campaign tailored to their specific needs. Our approach centred around creating bespoke Facebook and Instagram ads, incorporating high-production-value video content that highlighted the clinic's customer journeys, patient testimonials, and the founder's story. This content was designed to engage potential clients by building trust and showcasing the clinic's expertise.

In addition to crafting this targeted content, we provided a fully managed service that included continuous campaign optimisation and testing. This ensured that the ads remained effective and relevant, allowing SMP Liverpool to consistently attract high-quality leads. By monitoring performance and making necessary adjustments, we maintained the campaign's efficiency and maximised its impact on the clinic’s growth.

03. The Result

The marketing strategy we implemented for SMP Liverpool delivered significant and measurable results. The clinic experienced a steady and reliable influx of new patients, thanks to the consistent inbound lead generation facilitated by the tailored ad campaigns. This marked improvement in lead generation directly translated into increased bookings for their micropigmentation treatments.

Furthermore, the strategic emphasis on the customer journey and the inclusion of authentic patient testimonials helped to alleviate potential clients' concerns and build confidence in SMP Liverpool's services. As a result, the clinic not only saw an improvement in conversion rates but also established a proven system for sustainable growth, positioning itself as a trusted and leading provider of micropigmentation services in the local market.